Cough and Cold brand Vicks has introduced that it has roped in Bollywood celebrity Ranveer Singh as its new brand ambassador in India to construct a deeper youth join and encourage children to talk confidently ‘khich khich’ free.
Today’s youth actively search newer methods to precise themselves in a manner that’s true to them without any ‘khich khich’ or irritation. Go-getter Ranveer, together with his mass attraction and powerful youth join, is admired for his quirky type, infectious vitality, and his unwavering zeal to realize what he units his thoughts to. Leveraging on Ranveer’s outspoken character and funky quotient, the brand goals to bolster its message of urging the youthful technology to bid farewell to khich khich and face the world with confidence, resonating its ethos to a wider viewers.
Sharing his ideas on the brand new collaboration, Ranveer Singh shared, “Vicks has at all times been part of my dwelling and rising up, I’ve typically turned to Vicks Cough Drops to get aid from a sore throat. I’m excited to affiliate with a brand that has been part of my childhood and continues to be my go-to until date. I hope collectively we are able to encourage the youth to talk khich khich free, and to face the world in their finest type.”
Sahil Sethi, Senior Director and Category Head, Personal Healthcare, Procter and Gamble added, “Vicks ki Goli is beloved for its timeless and iconic communication, recognizable throughout the nation for relieving khich khich and enabling one to talk with confidence without any throat irritation. Signing Ranveer Singh as our ambassador enhances this ethos as he’s an inspiration to many for his exuberance and eminence. Ranveer has the pure potential to attach with a large viewers and thru this partnership, we purpose to ascertain a stronger join with shoppers round Vicks Cough Drops and its advantage of assuaging sore throat irritation.”
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