ZEE5 has entered right into a strategic partnership with Applause Entertainment, a enterprise of Aditya Birla Group for a multi-show affiliation. Strengthening its premium choices with compelling and numerous content material, the 2 content material corporations will collaborate to create a sturdy authentic content material slate of recent ZEE5 originals in Hindi throughout genres to entertain billions of ZEE5 viewers throughout the globe. The transfer is in line with ZEE5’s content-first method of partnering with one of the best in the inventive ecosystem and bringing to the fore bespoke and premium content material for a various viewers. ZEE5 unveiled its first providing as a part of the partnership, titled Kaun Banegi Shikharwati produced by Applause Entertainment in affiliation with Emmay Entertainment and directed by Gauravv Chawla and Ananya Banerjee. The authentic will premiere completely on ZEE5 in January 2022. Kaun Banegi Shikharwati, is a dramedy collection with a unique tackle a dysfunctional royal household.
In line with its content material technique protecting the viewer on the heart, ZEE5 has been partaking with the highest expertise in the inventive ecosystem to construct a compelling slate of originals and films. Through its partnerships with TVF (The Viral Fever), Ashwiny Iyer Tiwari and Nitesh Tiwari, and Red Chillies Entertainment amongst others, the platform has persistently delivered probably the most outstanding and extremely cherished exhibits throughout the digital leisure ecosystem. Through its partnership with Applause Entertainment, who’re famend for bringing unique and compelling narratives to audiences in India and the world over, each manufacturers are pushing the envelope additional in Kaun Banegi Shikarwati that guarantees to be an leisure delight.
Commenting on the partnership, Punit Misra, President – Content & International Markets, ZEE Entertainment Enterprises Ltd, stated, “ZEE5’s content material design ideas focus on intimately figuring out our viewers and constructing a bouquet of partaking and entertaining choices for our a number of shopper cohorts. While Consumer Intimacy is on the coronary heart of our content material creation philosophy, our Content Creator Partners are the opposite essential pillar in our method. We are excited about our partnership with one of many main content material creators of our nation – Sameer Nair & Applause Entertainment. With our shared perception in shopper obsession, coupled with their unique content material creation capabilities, I’m assured that we are going to win the hearts of thousands and thousands.”
Adding to this, Manish Kalra, Chief Business Officer, ZEE5 India, stated, “Being a consumer-first model, our intent has at all times been to ship actual, related, and resonant content material to our audiences. This 12 months, ZEE5 has made a concerted effort to affiliate with premium content material creators throughout languages and genres, a transfer that has enabled us to inch nearer to our total imaginative and prescient of ‘Entertainment inclusion’. We are glad to deliver a like-minded companion on board to create compelling content material collectively and launch high quality originals, completely accessible on ZEE5. Applause Entertainment has had a powerful report of making among the hottest exhibits of current instances and with this affiliation, ZEE5 is assured of enriching our content material slate even additional.”
Commenting on the affiliation, Sameer Nair, CEO, Applause Entertainment stated, “Over the previous 4 years, Applause has created a various slate of content material and explored tales throughout genres, languages, and geographies. We are thrilled that our first outing with ZEE5 is with Kaun Banegi Shikarwati, a light-hearted, heart-warming dramedy that’s each quirky and pleasant and boasts a stellar solid of actors. We look ahead to an extended and fruitful partnership with ZEE5 and assist contribute in a small means to their world ambition.”
Nikkhil Advani, Emmay Entertainment added, “In a fantastic mix of humour and drama, Kaun Banegi Shikarwati provides a quintessential story of Indian households that’s replete with oddities and conflicts. But on the core of it, lies unfiltered feelings that’s certain to resonate strongly with the lots. We are delighted to companion with Applause in creating this excellent present and are excited to launch it to world audiences on a number one platform like ZEE5.”
Nimisha Pandey, Chief Creative Officer – Hindi Originals, ZEE5, acknowledged, “We are excited to deliver premium bespoke originals to our present gamut of numerous content material in partnership with Applause Entertainment. With their experience in creating fascinating content material throughout a mess of genres, we’re certain to create some thrilling and interesting exhibits collectively. We are glad to current Kaun Banegi Shikharwati as the primary from this inventive collaboration, with extra enthralling content material in the offing. There is an growing want for family-viewing content material in a post-pandemic period and a multi-dimensional drama like Kaun Banegi Shikharwati works superbly in that side. We hope that the viewers is equipped for a curler coaster of feelings and this collection, with its ample moments of familial bond and camaraderie, would be the good look ahead to our viewers.”
A clutter-breaking comedy-drama, Kaun Banegi Shikharwati contains a spectacular solid of famend Bollywood faces, together with Naseeruddin Shah essaying the function of a King whereas Lara Dutta Bhupathi, Soha Ali Khan, Kritika Kamra, Anya Singh play his daughters, and Raghubir Yadav, Cyrus Sahukar, Varun Thakur and Anurag Sinha play key roles.
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