The BJP-led Arunanchal Pradesh Government has signed Bollywood actor Sanjay Dutt as Brand Ambassador and award-winning filmmaker and branding professional Rahul Mittra as Brand Advisor on the event of the golden jubilee celebrations, marking the fiftieth 12 months of the naming of the state.

Arunanchal Pradesh Government signs Sanjay Dutt as brand ambassador, Rahul Mittra as brand advisor’

The announcement was made by Chief Minister Pema Khandu and Assembly Speaker Pasang Sona Dorjee at a packed operate within the presence of each Sanjay Dutt and Rahul Mittra who arrived from Mumbai by chartered flight to Dibrugarh after which by helicopter to the picturesque valley of Mechuka within the afternoon at the moment. An enormous media marketing campaign conceptualised and executed by Rahul Mittra Films and shot by prime ad-filmmaker and drummer Pentagram Shiraz Bhattacharya was kick-started on this event, that includes Sanjay Dutt as a youth icon, nature lover, de-addiction proponent and an ever-evolving particular person catering to the area of interest target market for Arunanchal tourism.

In addition to the promotional movies, Dutt may also interact with the native youth of the state on a collection of initiatives on substance abuse and different key points that trigger concern within the state. Filming on a big scale is going down at Ziro village, Pakke valley, Dambuk, Namsai, Parshuram Kund, Pasighat, Mechuka and Tawang. The month lengthy celebrations will begin at Ziro on January 20, 2022 as it was in Ziro that Arunanchal Pradesh acquired its identify and Union Territory standing in 1972. The closing ceremony might be held in Itanagar on the event of the Statehood Day on February 20,2022.

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